![]() The DuckDuckGo search results are not personalisedĪ search on Google brings up results that are personalised in a number of ways, based onĭuck Duck Go does not personalise the results in any way. Thee top organic result is being the mortgage sales site, and the page dominated by “People Also Ask” suggestionsģ. Fewer adsįor the search phrase remortgage, Duck Duck Go has two ads at the top of the page (powered by Microsoft’s ad network,) with the first organic result being Martin Lewis’ Money Saving Expert’s advice and guidance post about remortgaging:īy way of comparison, Google’s top 4 results are advertisements, with a further 3 advertisements at the bottom of the page. I thought I would run a side by side comparison for the phrase “remortgage” and highlight some of the differences in how the results are presented between Google and DuckDuckGo. Head on over to the home page ( ) and you will see a sparse, clutter free home page (similar to Google) and all you do is fire away with your query. Stat Counter’s WorldWide Search Engine Market Share slips DuckDuckGo into the “Other” bucket.īut this small but mighty search engine is working hard to raise its profile, and I spotted this (rather tatty) billboard here in Nottingham, UK: In terms of its size, DuckDuckGo gets about 65 million searches per day which is small beer compared to Google’s 92% global market share amounting to 3.5 billion searches per day. It is fully committed to privacy protection, and in addition to the search engine, Duck Duck go also provides training and education, as well as tools to help protect your privacy. It’s doesn’t sell your personal data or make it available to advertisers. It doesn’t track or store your search history. Coincidentally, the company is based just a few miles from my own home town in Valley Forge, Pennsylvania in the USA.ĭuckDuckGo’s USP is its privacy pledge: it doesn’t collect, store, share any personal data. ![]() If privacy is a concern to you, then consider giving DuckDuckGo a spin.Īs a follow up to my post about what Google knows about you, I thought it would be appropriate to share details of the search engine DuckDuckGo.įounded in 2008 with 93 employees, DuckDuckGo has created a search engine to challenge Google. The DuckDuckGo search engine has one major advantage over Google: it never stores your personal information.
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